Experience
Fifteen years building products people use
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2025 — 2026
Product Manager
Bitruption
Shaped new product lines from the company's own trading data and validated concepts fast with AI-built prototypes.
- Assessed and shaped new product lines based on the company's own trading data, including analysis of a potential trading platform and decision material for leadership.
- Built working prototypes with AI tools (Claude, Google AI Studio, Lovable, Bolt) to test concepts before committing development resources.
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2022 — 2025
Senior Product Manager & Team Lead
Foodora Norway
Owned the Norwegian side of a global e-commerce platform with 1M+ users, lifting conversion by 5.5% and leading the local team.
- Owned the Norwegian part of a global e-commerce platform with more than 1 million users, prioritizing the backlog with engineering, UX and local stakeholders.
- Raised the conversion rate by 5.5% through systematic work on the purchase journey, search, assortment placement and payment flow.
- Led the team with line management responsibility, built Looker dashboards on BigQuery for monthly KPI reporting, and drove the local AI program, including a Gemini Workspace pilot.
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2018 — 2022
Product Lead, Parklink
Bember
Grew Parklink from 50,000 to 600,000 users and launched partnerships with NorgesGruppen and Olav Thon Gruppen.
- Owned Parklink through growth from 50,000 to 600,000 users, working daily with DevOps on operations and priorities.
- Led partnerships with NorgesGruppen and Olav Thon Gruppen, from concept and prototype to launch of the Trumf integration and business accounts.
- Automated internal support processes, cutting manual work and doubling process efficiency.
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2016 — 2018
Project Manager
NSN
Delivered web and e-commerce projects for 1,200+ clients with distributed teams, cutting delivery time by about 20%.
- Delivered web and e-commerce projects for a portfolio of 1,200+ clients with distributed teams in Ukraine, India and Brazil.
- Led the move to WordPress/WooCommerce and a new project management tool, reducing delivery time by about 20%.
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2011 — 2016
Founder & CEO
Moero
Founded and ran an agency that delivered 40+ online stores, first in Norway with WooCommerce.
- Founded and ran an agency that delivered 40+ online stores and websites, among the first to offer self-service Magento stores and first in Norway with WooCommerce.
- Recruited and managed 6 employees and coordinated 14+ external developers.
Projects
Selected work from launch to rollout
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App consolidation
Coordinated the consolidation of the app across 6 markets: rollout testing, bug reporting, and customer interviews with analysis of the results.
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Payment integrations
Vipps direct, Trustly, Klarna and BankID: technical clarifications, testing, dependencies and production release.
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DISCO campaign engine
Introduced a new campaign mechanism. Pushed head office on functionality gaps that affected conversion, and worked with the regional team to prioritize extended features and bug fixes.
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MBR deck & KPI reporting
Built BigQuery solutions feeding Google Sheets with data and charts into automatically updated slides for monthly product performance reporting, with recommendations.
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Swimlanes, PRO & Horizon
Optimized swimlanes for conversion, coordinated the PRO subscription and Buy Sell Model, and rolled out the Project Horizon rebrand.
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Feature rollouts
Priority delivery, BOGO, Promo tool and Bottom navigation: functional testing and controlled rollout.
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Parklink app
Grew from 50,000 to 600,000 users with strategic partners NorgesGruppen and Olav Thon Gruppen. Turned end-user and customer feedback into developer tasks, working daily with DevOps.
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Trumf integration
Parking benefit for purchases in NorgesGruppen stores, rolled out nationally from 2022.
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Permits & business accounts
Self-service publishing, buying and managing of parking leases, plus an app and dashboard for parking payment and invoicing.
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Portal redesign
UX redesign with an external design agency, plus concept sketches for an app and back office for property digitization.
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Tooling & CMS migration
Moved from an in-house system to Teamwork and WordPress/WooCommerce, with staff training. Client work included coba-mt.com, essenscatering.no and agdervitenskapsakademi.no.
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Online stores
Stunning Pictures, an art store with deep zoom and frame ordering; Altshop.no for health products; and 2train.no, later acquired by combatstore.no.
Education
Business, innovation & the field
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2009
NUS Singapore
Innovation & Entrepreneurship
Master-level program through Gründerskolen at the University of Oslo, including consulting for OmniGreen Wellness in Singapore.
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2008
UC Berkeley
Innovation & Entrepreneurship
Exchange semester focused on innovation and entrepreneurship.
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2005 — 2008
BI Norwegian Business School
Bachelor, Business Administration
Member and sponsorship lead in the business committee and Vinterlekene at BI Nydalen.
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2001 — 2003
ICT Operations
Vocational certificate, Oslo
Fagbrev i IKT-driftsfag. Military service in Hærens Jegerkommando, the Norwegian Army Ranger Command.
Skills & tools
The kit I reach for, day to day.
20 toolsacross data, AI, delivery and payments.
- BigQuery
- Looker
- Google Sheets
- SQL
- Tableau
- Claude
- Gemini
- ChatGPT
- Google AI Studio
- Lovable & Bolt
- Jira
- Confluence
- Figma
- Favro
- Slack
- Vipps
- Klarna
- Trustly
- BankID
- WooCommerce
Get in touch
Let's build something together
- Phone
- +47 472 34 017
- linkedin.com/in/haugeplass
- Based in
- Oslo, Norway